PETER GOMES
ADϟCD
CREATIVE DIRECTOR
Peter has been creating things for a very long time.
As a toddler, he was fascinated with lines, colour and shapes. Discovering street art for the first time, like graffiti and tagging, and armed with a colourful crayon set, he dedicated himself to all the inside walls of his parents’ first apartment. With their unconditional support and a lot of practice, he crafted his skills as a designer and art director.
Over the years he continued his craft and has built a solid body of work along the way, creating integrated campaigns for such brands as Manulife, Sapporo, New Balance, Budweiser, Kellogg’s, Coca Cola, Hershey, and Lexus to name a few. His substantial body of work has been published and has received a healthy list of accolades from all the major award shows both locally and internationally.
These days, he’s inspired by the talents of those around him. He measures his accomplishments through mentoring and nurturing the success of others, but he still enjoys doing the work and is up for any challenge big or small. His aim is to create relevant, strategic advertising and design that resonates in any medium.
HERE'S A LOOK AT SOME WORK
MANULIFE COMPLETELY REBRANDS TO SHOW CANADIANS THAT WHEN IT COMES TO MONEY. IT PAYS TO LISTEN TO YOUR LITTLE VOICE.
"Little" is a manifestation of your inner voice. It is a positive, encouraging and financially savvier version of you that is always there to point out ways for you to be better with your money/habits.
YOUR LITTLE VOICE KNOWS
MANULIFE -BIG TALK
MANULIFE -VACAY
MANULIFE - GIG WORKER
ACTIVATION
To dramatize the power of listening to your little voice a full day experience was created that gave people the ultimate reminder: a 3D printed miniature model of themselves, representing their very own Little.
ACCESS CARD - BANKING
MOBILE APP - BANKING
OOH - BANKING
OOH - BANKING
WILD POSTINGS - BANKING
WILD POATINGS - BANKING
SOCIAL - BANKING
SLEEMAN RELAUNCHES ITS LOW-CAL, LOW-CARB CLEAR 2.0 WITH A FOCUS ON SEMI-ACTIVE BEER LOVERS EVERYWHERE.
OOH - SEMI-ACTIVE LIFESTYLE
RADIO - SEMI-ACTIVE LIFESTYLE
SOCIAL - THUMB REPS
SOCIAL - HERE'S TO YOU
Using Instagram tags, this simple execution is a “thank-you” message to all the front line workers helping keep Canadians and their communities going through these uncertain times.
WHEN YOU'RE CRAFTY LIKE SLEEMAN, YOU FIND CRAFTIER WAYS OF DOING THINGS.
CRAFTY
SOCIAL - ORIGINAL VS TRADITIONAL
PACKAGE DESIGN
EAST X WEST X MUSIC
SAPPORO HAS ALWAYS BEEN A BIG SUPPORTER OF NEW MUSIC. DURING THE PANDEMIC WE CREATED A CULTURAL COLLABORATION BETWEEN JAPANESE AND CANADIAN ARTISTS AND TURNED IT INTO A MINI DOCUSERIES ON SOCIAL.
SOCIAL - PRE-LAUNCH MINI DOCUSERIES
Prior to revealing the selected artists, we teased out the program through a series of engaging video posts featuring various instruments collaboratively playing the same tune.
DUOS DOCUSERIES VIDEOS
SPOTIFY & VINYL - THE MUSIC
EAST X WEST X MUSIC
To further extend ‘Duos’ we created a limited run of silver Sapporo vinyl with all the songs created during the collaboration and gave them away on social.
PACKAGING - FLEX VINYL
We also created a limited run of in-pack flex vinyl featuring all the music from the mini docuseries.
LEXUS USES OVER 250 MIRRORS TO SHOOT AN ENTIRE CAR CAMPAIGN WITHOUT DIRECTLY SHOOTING THE CAR.
REFLECTIONS
NEW BALANCE GIVES THE GYM A HEARTBEAT.
AND A MIND OF ITS OWN.
ALWAYS IN BETA
GREENFIELD TURNS A 90-ACRE FIELD INTO CANADA’S LARGEST ALL-NATURAL BILLBOARD.
ALL NATURAL AD
PETERDAVER TAKE GOLD AT THE NAC'S WITH THEIR MCDONALD’S COW-POWERED CAMPAIGN.
HERSHEY TRANSFORMS REESE INTO THE CARPE DIEM OF CONFECTIONARY.
ROUNDHOUSE
OTHER WORLDLY
SOCIAL & PRE-ROLL VIDEOS
THE MOST RECOGNIZED SITE OF ITS TIME (THAT’S RIGHT, IT BROKE THE INTERNET), RECEIVING A TOTAL OF 56 GOLD AND SILVER AWARDS GLOBALLY THAT YEAR, INCLUDING A CANNES LION, A ONE SHOW PENCIL, TWO D&AD YELLOW PENCILS AND THE FIRST EVER D&AD BLACK PENCIL IN CANADA.
ONLINE - BIG IDEAS COME FROM BIG BLACK PENCILS
PRINT - BIG IDEAS COME FROM BIG BLACK PENCILS
INTERIOR DESIGN / INSTALLATIONS
SOCIAL CAUSE - 15⬇BELOW PROJECT
THE 15⬇ BELOW JACKET WAS A TAXI INITIATIVE TO DESIGN A SURVIVAL JACKET WITH MULTIPLE POCKETS THAT COULD BE FILLED WITH NEWSPAPER TO WITHSTAND EXTREME TEMPERATURES IN CANADA DURING THE WINTER.
To help support the project and raise money for the homeless, signed jackets and memorabilia from famous artist such as R.E.M., Elton John, Robert Plant and Kim Cattrall were auctioned off on Ebay.
RED LIGHTS
EVERY TIME YOUR CITY"S TEAM SCORES YOU'LL KNOW WITH BUDWISER RED LIGHT INSTALLATIONS. THEY LIGHT UP DURING A GAME IN REAL TIME TO ELEVATE THE CELEBRATION ON EVERY GOAL.
OOH - RED LIGHT PIXEL BOARDS
Pixel boards made up of individual Budweiser Red Lights displayed real-time messaging with each goal your team scored.
GOALS
BUD LIGHT SPONSORS ELECTRONIC MUSIC FESTIVALS AND CREATES EXPERIENCES THAT TAKE THEM TO NEW HEIGHTS.
ACTIVATION - RFID IMAGE PROJECTIONS
Participants enter the festival through a “Bullet Time” camera rig that simultaneously captures a 360 video clip of them in action.
RFID bracelets then upload their 3D images to large screens throughout the festival when users are within proximity.
PACKAGING - SENSATION AT THE SKYDOME
Bud Light bottles that are cold activated and transform into animal prints at the right drinking temperature.
KOODO CREATES A “CHOOSE YOUR OWN ADVENTURE GAME” ON YOUTUBE WITH HOPES THAT YOU’RE CLEVER ENOUGH TO CATCH THE GINGERBREAD MAN.
